A pple announce new music streaming service, Apple Music The service was announced at the end of the speech, with Apple CEO Tim Cook saying: "Before we close this morning, we do have one more thing… we do love music." A video of "the history of music" then played. "It will change the way you experience music forever," Cook continued. He then introduced Jimmy Iovine, who has worked with the likes of Paul McCartney and Bruce Springsteen, saying: "I'd like to bring up someone who knows more about music and the experience of music than anyone I know." Iovine addressed the audience, introducing another video about Apple Music, saying: "In 2003, the record industry was a ball of confusion. We had Napster, we had Limewire, we had Bittorrent." He then recalled being shown iTunes for the first time by Steve Jobs. "Technology and art can work together, at least at Apple," he con...
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